Analytics

How to Track Birdie ROI in Hubspot with a Property

If you're using Birdie in Hubspot and want to measure its impact on your support operations, Birdie automatically adds a ticket property called Birdie to every support ticket:

• Yes → A Birdie recording was used

• No → No recording was used

You can use this priperty to filter and compare metrics like resolution time, CSAT, or First Contact Resolution on tickets with vs. without Birdie.